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Choose from these highly-rated proposal graphics training sessions…each
is eligible for three Continuing Education Units (CEUs) toward APMP
Accreditation!  Win
or No Win? How to Make Winning Executive Summaries
(click + or -)Presenter
Mike Parkinson, Partner and Senior Designer, and/or Colleen Jolly, Partner and Senior Designer, 24 Hour Company Format and Timing Lecture: 1 Hour Win or No Win Game: 30 minutes Q&A (if wanted): 5-15 minutes Total time: 1 hour – 1 hour 45 minutes Primary Audience Anyone who wants to update/improve their executive summaries. Program Description We are bombarded with a whopping 3,000 brand impressions per day. On average, marketing and business materials have our attention for 3-10 seconds. Do you want to get a reviewer’s attention immediately—and hold it for even one minute? Then spend some time with your executive summary—both your graphics and text layout. Find out how to increase retention and win rates with eye-catching visuals. Improve existing graphics and layouts with methods proven to give your reviewers pause! Play “Win or No Win,” and create graphics that out-do your most formidable competitors. Knowledge and Skill Takeaways Participants will: • create winning visuals for their executive summaries • develop page layout templates that enhance their message • confirm their executive summaries are client focused Handouts • Introduction to Color Theory • Introduction to Design • Proposal Graphics Basic/Resources • How to Do Fancy Headers in Word – NEW! Audio-Visual Requirements: LCD
projector, screen, and cork board and easel if playing game. Mike and Colleen have extensive knowledge in art/graphic design and their translation into proposals. Mike has recently published two books on the topic of conceptualizing graphics (www.billiondollargraphics.com), and Colleen is a docent at the Corcoran Gallery of Art, Washington, DC. Cost Attendance Proposal
Pictionary!: How to Turn Your Words Into Pictures
(click + or -)Presenter
Mike Parkinson, Partner and Senior Designer, and/or Colleen Jolly, Partner and Designer, 24 Hour Company Format and Timing Lecture: 30 minutes – 1 hour Proposal Pictionary Game: 30 minutes Q&A (if wanted): 5-15 minutes Total time: 1 hour – 1 hour 45 minutes Primary Audience Proposal professionals who have a hard time turning their words into pictures Program Description Visuals increase success rates up to 43%, communicate 60,000 times faster than text, and give ideas 22 times more impact than text alone—so why are there so few pictures in proposals? Learn how to visually design your proposal to maximize audience perception AND get an introduction to the conceptualization process that shows you how to turn your ideas clear, communicative, compelling visuals. Using the new tools you learn from the presentation we will break into teams and play Proposal Pictionary! – literally practicing our new skills to communicate common proposal ideas through graphics to win prizes. No previous graphics skills necessary – just a sense of fun! Knowledge and Skill Takeaways Participants will: • better understand how to turn their words into pictures • be able to choose the right color palette • know how to get better graphics Handouts • Introduction to Color Theory • Introduction to Design • Proposal Graphics Basic/Resources Audio-Visual Requirements: LCD
projector, screen, and white board/drawing pad and easel. Combined they have more than 15 years of proposal experience and have helped their clients win more than $20 Billion in business. Both have extensive knowledge in art/graphic design and their translation into proposals. Mike has recently published two books on the topic of conceptualizing graphics: www.billiondollargraphics.com. Colleen is a docent at the Corcoran Gallery of Art, Washington, DC. Cost Attendance Getting
Graphics Right the First Time (click
+ or -)
Presenter Mike Parkinson, Partner and Senior Designer 24 Hour Company Format and Timing Lecture: (broken into 6 interactive segments) 45 minutes Audience Q&A: 5-15 minutes Total time: 50-60 minutes Primary Audience Individuals interested in or involved with proposals at all experience levels. Program Description Successful contractors know that a quality graphic presentation increases their chances of winning. Graphics take time, cost money, and can be the source of great frustration… To overcome these challenges, we have enlisted six strategies to make the design process more enjoyable and deliver more communicative, successful graphics faster than ever before! When you apply any of the six strategies to your proposal, you will see a decrease in team stress and an increase in production speed. The graphics generated will quickly capture and communicate the right solution and the right messages. You will walk away the strategies that reduce stress, time, and money for graphic (and proposal) development. Knowledge Takeaways Participants will be able to: • Reduce stress, time, and money for graphic (and proposal) development • Get graphics right the first time Skill Takeaways • Identify what is done right and what is done wrong in proposal production shops • Six real-world strategies for getting graphics right the first time • Increase the speed and effectiveness of production while decreasing the challenges • Leverage existing resources in a way that increases win rates Audio-Visual Requirements: LCD projector and screen Presenter Credentials: Mike Parkinson is the industry’s recognized expert and the premiere presenter on proposal graphics. He has been doing programs on visual communications for more than three years and is a frequent presenter at APMP’s Annual Conference and APMP Chapter Events. Mike joined 24 Hour Company in 1999 with a broad range of experiences in fine arts, design and multi-media work. Since then he’s created and managed the production of visual presentations for dozens of multi-million and multi-billion dollar bids. Mike’s leadership skills, creative talent and commitment to customer service are recognized and highly acclaimed by both clients and procurement professionals. Designing
Winning Proposals (click
+ or -)
Presenter
Mike Parkinson, Partner and Senior Designer 24 Hour Company Format and Timing Lecture: 30 minutes Sample Critique: 10 minutes Audience Q&A: 20 minutes Total time: One hour Primary Audience Individuals interested in or involved with proposals at all experience levels. Program Description Successful contractors know that a quality graphic presentation increases their chances of winning their most important bids. Because graphics tell the story better than words, bid reviewers get a more complete picture of the advantages of accepting your proposal. This session prepares business development professionals to integrate quality graphic presentations into their proposals. Participants will take away the knowledge and skills to identify and specify the elements of winning visuals and manage the graphics production process with in-house or outsourced staff achieving greater efficiencies and cost savings. Knowledge Takeaways Participants will be able to: • Understand the role and importance of quality proposal graphics in bid-winning presentations • Get a clear picture of the design skills and perspective needed to create quality proposal graphics • See how quality visuals will meet and exceed RFP requirements Skill Takeaways Participants will be able to: • Identify graphics skill sets for in-house, temps, or freelance designers and make better team assignments • Specify the elements of winning/compelling proposal graphics • Accurately estimate proposal production (graphics/page layout) • Increase graphic production efficiency and cut expenses Audio-Visual Requirements: LCD projector and screen Consistently Positive Audience Reviews (APMP Conference) • “I am very satisfied that graphics were finally covered among the many presentations at APMP.” • “Fantastic, relevant presentation—in an oft under focused part of proposal management.” • “Interesting and relevant to government and commercial proposals—critical information for my job.” • “Mike is an excellent presenter. We critiqued bad vs. good graphics making it real for me.” • “Best presentation all week!” Presenter Credentials Mike Parkinson is the industry’s recognized expert and the premiere presenter on proposal graphics. He has been doing programs on visual communications for more than three years and is a frequent presenter at APMP’s Annual Conference. Mike joined 24 Hour Company in 1999 with a broad range of experiences in fine arts, design and multi-media work. Since then he’s created and managed the production of visual presentations for dozens of multi-million and multi-billion dollar bids. Mike’s leadership skills, creative talent and commitment to customer service are recognized and highly acclaimed by both clients and procurement professionals.
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